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SEO is what you do to rank increased on Google and get extra traffic to your site. SEO, or search engine marketing, is the bottom-value and only methods to drive site visitors to your webpage. They keep customers engaged along with your pages, improve the quality of the information, and supply opportunities so that you can rank and generate traffic to their host pages by means of picture results. Google uses a fancy method (referred to as an algorithm) to order results based on plenty of criteria (rating factors-which we’ll get into next) including the standard of the content material, its relevance to the search query, the web site (domain) it belongs to, and more. Google doesn’t always show the one you’ve offered within the SERP; it likes to construct its own based mostly on the question, but it’s nonetheless vital to optimize for SEO. Enhance how your site appears to be like in Google Search results: Valid structured knowledge in your pages also makes your pages eligible for many particular features in Google Search results, together with evaluation stars, carousels, and more.

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